Alex Poole — Design. Product. Business. NYC or remote.

Alex Poole is a product strategy and design director.

NYC or remote.


I shape things then design them.

My brain is hardwired to distill business intentions and create a visualized order that connects dots, aligns objectives, and sets a clear vision. Then I design the products that become the heart and soul of the business.


I’m especially good at …

… brand positioning, concept modeling, detailed product design, creative direction, system mapping, service innovation, customer research, mentoring, and anything without precedent or hellbent on torching rulebooks to make things better 👊🏼


No dogma or process clichés.

Ideas are different, people are different, businesses are different. I listen and engage before assuming a best way forward. The essentials are communication, collaboration, flexibility, decisiveness, and a clear direction. This can take shape in many different ways.


People often hire me for …

… designing or rethinking core products, mapping product requirements, putting shape to new ideas, developing clear strategic business propositions, changing course from current trajectories, team planning.


Sound good? Say hello or connect.

Alex has a passion for collaborating to create meaningful work. He’s skilled in bringing visibility, order, and direction and is able to elegantly balance out his own vision with desires of the stakeholders. More importantly, he’s an honest and compassionate human being.
— Gunar Gessner // Chief Product Officer
Alex is a rare beast. Able to switch effortlessly between highly inventive broad brush thinking and rigorous, detail-oriented design work without relying on process dogma. He knows its all about the end result — and the end result was great.
— Ben Bashford // Design Director
As Head of Design he made sure I was shielded from unnecessary distractions so I could focus and be the best designer I could be. He’s a great communicator, leader, and a passionate person who’s always a joy to talk to. I would love to work with him again in the future!
— Horia Veselin // Lead Visual Designer
Alex is a great product person. He was pivotal in defining the MVP for our mobile-learning app. His design aesthetic and attention to the ‘little big details’ ensure a well-crafted, premium output. I look forward to working him with again.
— Paul Jackson // Founder, VC
He’s measured and pragmatic, while constantly pushing for the absolute highest quality creative output. He’s a great leader, and a great person. Anyone would be lucky to have him leading their team.
— Jodi Terwilliger // Creative Director
Alex’s grounding in technology, user experience, and strategy is backed by a wonderful attention to all details. He maintains a valued interest in the bigger picture and is equally invested in taking care of everyone engaged in the journey. A true delight to collaborate with.
— Jason Prohaska // Managing Director
Professional, Thoughtful, Organized, Artful and Exceptional. Alex is one of the most ethical and thoughtful individuals I’ve ever met. He makes everything look effortless and is fluid in his communication through the most challenging scenarios.
— Michelle Collins // Founder, Creative Director
Alex is a great guy and a proven digital leader. [He ran] a large and high profile strategy, design and build project like clockwork. The work is of the highest caliber and the teams and clients working with Alex are having a blast. Working with Alex feels good.
— Chris Mele // Managing Director