Alex Poole — Product Design · Brand Strategy · Creative Direction // NYC

Alex Poole

15+ years of building brands, products, and connected experiences.

Product design, brand strategy, creative direction, executive leadership.

Made in NYC. Hello or connect.

Alex has a passion for collaborating to create meaningful work. He’s skilled in bringing visibility, order, and direction and is able to elegantly balance out his own vision with desires of the stakeholders. More importantly, he’s an honest and compassionate human being.
— Gunar Gessner // Chief Product Officer
As Head of Design he made sure I was shielded from unnecessary distractions so I could focus and be the best designer I could be. He’s a great communicator, leader, and a passionate person who’s always a joy to talk to. I would love to work with him again in the future!
— Horia Veselin // Lead Visual Designer
Alex is a rare beast. Able to switch effortlessly between highly inventive broad brush thinking and rigorous, detail-oriented design work without relying on process dogma. He knows its all about the end result — and the end result was great.
— Ben Bashford // Design Director
Professional, Thoughtful, Organized, Artful and Exceptional. Alex is one of the most ethical and thoughtful individuals I’ve ever met. He makes everything look effortless and is fluid in his communication through the most challenging scenarios.
— Michelle Collins // Founder, Creative Director
Alex is a great product person. He was pivotal in defining the MVP for our mobile-learning app. His design aesthetic and attention to the ‘little big details’ ensure a well-crafted, premium output. I look forward to working him with again.
— Paul Jackson // Founder, VC
He’s measured and pragmatic, while constantly pushing for the absolute highest quality creative output. He’s a great leader, and a great person. Anyone would be lucky to have him leading their team.
— Jodi Terwilliger // Executive Creative Director
Alex is a great guy and a proven digital leader. [He ran] a large and high profile strategy, design and build project like clockwork. The work is of the highest caliber and the teams and clients working with Alex are having a blast. Working with Alex feels good.
— Chris Mele // Managing Director
Alex’s grounding in technology, user experience, and strategy is backed by a wonderful attention to all details. He maintains a valued interest in the bigger picture and is equally invested in taking care of everyone engaged in the journey. A true delight to collaborate with.
— Jason Prohaska // Managing Director