Chelsea Football Club

Chelsea Football Club is one of the world's top sports teams.

I worked directly with the team's CEO and executive leadership to create Chelsea Digital Ventures, a first-of-its-kind venture studio that opened new revenue channels by leveraging their existing resources and expertise.

BlueFuel, a sports fitness and nutrition subscription aimed at getting you “Footballer Fit”, was the first portfolio company to launch. I led its creation in close collaboration with the team's heads of training, nutrition, and a laboratory partner.