Business Innovation

Business Innovation

ABOUT

I'm Alex Poole.

My work connects Business, Brand, Product, and Experience.

I partner with pioneering leaders to launch new ventures and transform existing businesses. Across just about every industry imaginable, I've led countless multimillion-dollar endeavors that helped VCs, Fortune 100s, and startups target $280B+ TAM and raise $350M+ investment (collectively).

That's what I do.

Expertise

Business

Business

Business

Brand

Brand

Brand

Product

Product

Product

Experience

Experience

Experience

Disciplines

Strategy

Strategy

Strategy

Design

Design

Design

Narrative

Narrative

Narrative

Highlights

Saronic

$55M Series A + $175M Series B targeting $12B TAM

Chelsea Football Club

Chelsea FC

£26.1M Seed targeting £235M TAM

The Collective

Reduced product development costs by ~£10M/year

Invisible

$2.6M + $5.3M Seed within 12 months

Volta

$169M acquisition within 2 months

Canon

Platform consolidation reduced operational costs ~75%

Salesforce

Product consolidation reduced operational costs~50%

Select Projects

Saronic

Autonomous Maritime Defense

In preparation for a Series A fundraise (and Series B shortly thereafter), Alex led a small multi-disciplinary team to create a full rebrand and supporting materials aimed at attracting investors and government agencies.

Deliverables

Brand Design and Strategy

Positioning and Narrative

Product Demos

Design System

Investor Decks

Saronic

Autonomous Maritime Defense

In preparation for a Series A fundraise (and Series B shortly thereafter), Alex led a small multi-disciplinary team to create a full rebrand and supporting materials aimed at attracting investors and government agencies.

Deliverables

Brand Design and Strategy

Positioning and Narrative

Product Demos

Design System

Investor Decks

Saronic

Autonomous Maritime Defense

In preparation for a Series A fundraise (and Series B shortly thereafter), Alex led a small multi-disciplinary team to create a full rebrand and supporting materials aimed at attracting investors and government agencies.

Deliverables

Brand Design and Strategy

Positioning and Narrative

Product Demos

Design System

Investor Decks

The Collective

Global Co-Living Startup

In preparation for massive expansion and growth, Alex was brought in to work directly with executive leadership to lead the creation of a digital services division and design an ecosystem of interconnected products.

Deliverables

Service Design

Product Design

Product Demos

Product Roadmaps

Digital Operations

The Collective

Global Co-Living Startup

In preparation for massive expansion and growth, Alex was brought in to work directly with executive leadership to lead the creation of a digital services division and design an ecosystem of interconnected products.

Deliverables

Service Design

Product Design

Product Demos

Product Roadmaps

Digital Operations

The Collective

Global Co-Living Startup

In preparation for massive expansion and growth, Alex was brought in to work directly with executive leadership to lead the creation of a digital services division and design an ecosystem of interconnected products.

Deliverables

Service Design

Product Design

Product Demos

Product Roadmaps

Digital Operations

Blue Fuel

Chelsea Football Club

BlueFuel is a sports fitness and nutrition subscription designed to get you Footballer Fit. Alex led its creation in close collaboration with Chelsea FC's executive leadership, heads of training and nutrition, and a laboratory partner.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

Blue Fuel

Chelsea Football Club

BlueFuel is a sports fitness and nutrition subscription designed to get you Footballer Fit. Alex led its creation in close collaboration with Chelsea FC's executive leadership, heads of training and nutrition, and a laboratory partner.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

Blue Fuel

Chelsea Football Club

BlueFuel is a sports fitness and nutrition subscription designed to get you Footballer Fit. Alex led its creation in close collaboration with Chelsea FC's executive leadership, heads of training and nutrition, and a laboratory partner.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

C Score

Chelsea Football Club

C Score is an all-new health metric designed to replace the genetically-biased BMI. The product was tested on the entire population of Qatar prior to its official launch. Alex led its creation and development in close partnership with Huma Therapeutics.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

C Score

Chelsea Football Club

C Score is an all-new health metric designed to replace the genetically-biased BMI. The product was tested on the entire population of Qatar prior to its official launch. Alex led its creation and development in close partnership with Huma Therapeutics.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

C Score

Chelsea Football Club

C Score is an all-new health metric designed to replace the genetically-biased BMI. The product was tested on the entire population of Qatar prior to its official launch. Alex led its creation and development in close partnership with Huma Therapeutics.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

PhysiGo

Chelsea Football Club

PhysiGo is sports physiotherapy via in-app analysis and consultations. Alex led its creation in close collaboration with Chelsea FC's executive leadership and Head of Physiotherapy.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

PhysiGo

Chelsea Football Club

PhysiGo is sports physiotherapy via in-app analysis and consultations. Alex led its creation in close collaboration with Chelsea FC's executive leadership and Head of Physiotherapy.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

PhysiGo

Chelsea Football Club

PhysiGo is sports physiotherapy via in-app analysis and consultations. Alex led its creation in close collaboration with Chelsea FC's executive leadership and Head of Physiotherapy.

Deliverables

Business model

Product demo

Positioning

Narrative

Pitch deck

EXPERIENCE

AI, B2B, B2C, B2G, D2C, IoT, XR, Art, Automation, Automotive, Crypto, Cybersecurity, Defense, eCommerce, Entertainment, Fashion, Fitness, Film, Finance, Healthcare, Hospitality, Luxury, Media, SaaS, Sports