Chelsea Football Club
Project
C Score
Description
Chelsea Football Club is one of the world's top sports teams.
I worked directly with the team's CEO and executive leadership to create Chelsea Digital Ventures, a first-of-its-kind venture studio that opened new revenue channels by leveraging their existing resources and expertise.
C Score, an all-new health metric aimed at replacing the genetically-biased BMI, was initially tested on the entire population of Qatar prior to its official launch. I led its creation and development in close partnership with Huma Therapeutics.
Services
Business Design
Product Design
Service Design
Deliverables
Business model
Product demo
Positoning
Narrative
Pitch deck
Results
£6.3M pre-Seed funding
Portfolio raised a total of £26.1M pre-Seed funding
Portfolio launched with combined TAM of £235M