NYDIG
Project
Crypto Trading for UHNWI
Description
Founded by former Goldman Sachs executives, I worked closely with NYDIG's executive leadership to align on business requirements and develop a unified strategic vision, then led a small team to design a B2C crypto trading platform for UHNWI in strict compliance with regulatory laws.
Services
Business Strategy
Creative Direction
Product Design
Deliverables
Customer app
Brand assets
Design system
Positioning
Results
Exposed substantially larger market opportunity to focus on broader, less exclusive clientele
